my blog

here is where i write little articles about any topics my heart desires to, mostly about marketing though :)

how to: write a blog

Do you want to build a blogging portfolio? Here are all of the elements to good blog.

lessons learned managing a marketing team

Concluding my time in Integrated Marketing Communications as an executive team member, I reflect on everything that I have learned.

lessons learned as a content creator

As I move on from being a content creator to a product manager for WWU Marketing Program, here are some of the lessons I've learned.

lessons learned as a product manager

Closing my time spent as a product manager, I have learned so much.

how to: sprint planning, review, and retro

Being a product manager meant that I was in charge of planning all team meetings. How did I do it?

building my brand: website

How I built my brand website and integrated all of my brand elements.

building my brand: values

In my previous article, I reflected on building my brand elements. Today, I walk through my brand values.

building my brand: elements

As I begin to finalize my brand image, I also have been reflecting on my thought process behind it all.

how to: search engine optimization & link building

Before getting started on optimizing your website, you first need to understand the significance of SEO.

what i can do as your digital marketer

As I close my third year as a student at Western Washington University, I cannot help but reflect on my latest completed marketing elective of Digital Marketing.

work toward curing als with digital activism

ALS is a disease within the nervous system that weakens muscles and the ability for physical movement over time.

chatgpt did my hw, and I critiqued it

I told to use ChatGPT to write a blog post for me and here is how it went.

start coding as a digital marketer

As a digital marketer, it is important to be well-rounded in various skills such as SEO, A/B Testing, Social Media, etc.

digital marketing meets ui/ux

UI focuses on the visuals such as the overall looks, feel, presentation, and interactivity of a product.

intro: programmatic advertising

Programmatic advertising is the marketing strategy of selling, buying, distributing, and measuring digital advertising with advertising technology.

introduction to paid search

Paid search is an marketing strategy in which you pay an amount of money to have your website displayed on the search engine results page

success through inbound & content marketing

Inbound marketing is a subtle strategy that focuses on increasing customers through content and experiences that are personalized for each individual.

a/b testing & cro explained

A/B Testing is experimenting with two or more variations of content to see which elements generate more conversions.

brand building with organic social media

Organic social media is content that is accessible to all users for free across social media platforms.

why use paid social media?

Paid social media is when a brand pays various media platforms money to display specific content to targeted audiences.

marketing analytics? why is it important?

Marketing analytics is known to be the study or process of using data to analyze and evaluate the effectiveness and trends that arise from marketing activities.